Tips for Driving in Fog Safely

How Long Do Car Tires Last?

Tires are an integral part of maintaining your automobile and ensuring a safe driving experience. Riding on old tires is extremely dangerous, but many drivers are unaware of just how often they should be replacing their tires. Here is some important information about the average tire lifespan, so you can make sure your tires are in good shape as you hit the roadway.

How Long Do Tires Usually Last?

There is no consensus between tire makers, automakers, or rubber manufacturers about the average tire lifespan. In the past, using a penny to determine thread depth was considered the “gold standard” of determining whether tires need to be replaced.

However, tread depth is only one factor of tire lifespan—with age being an equally critical one. It’s important to realize that rubber ages regardless of tread depth—which means that even tires which are rarely used can still be dangerous. Although tires contain anti-aging compounds within the rubber, oxidation still occurs–causing tires to become weak and brittle over time. Many automakers and recommend replacement after six years, and some tire manufacturers claim that tires can last up to ten years if they are regularly inspected. Here are some factors that you should consider about the tire lifespan:


Tires that are stored in garages or the trunk of a car will age more slowly than those that are in regular use. However, even spare tires need to be replaced as the rubber ages over time. This means you should have your spare tire inspected and replaced from time to time, as you want to avoid using a compromised spare during an emergency.


According to the National Highway and Traffic Safety Administration (NHTSA), tires that are in warmer climates age more quickly. Being in direct sunlight or coastal climates can directly affect how quickly your tire ages. These conditions may require you to replace your tires more often.


The tire lifespan can also be directly affected by its uses. If your tire is under-inflated or has ever been punctured and repaired, it may age more quickly. How often you drive your car can also affect its aging process.

Determining the Age of Your Tires

To determine the age of your tires, you’ll need to check for its DOT (Department of Transportation) code. Every tire manufactured after the year 2000 has a 4-digit DOT code imprinted onto its sidewall. The first two numbers of the code tell the week that the tire was made, and the last two numbers tell the year. For example, a code of “1918” means that your tire was manufactured in the 19th week of the year 2018.

For tires made before the year 2000, a three-digit code was used. These codes are a bit more difficult to decipher. If you see a three-digit code on your tire instead of a four one, it’s a safe bet that it’s time to replace your tires as soon as possible.

In addition to checking the code on your tires, you should always inspect the rubber. Are the treads distorted in any way? Are there any small or large hairline cracks in the sidewalls? If so, these signs of aging could mean you need to replace your tires immediately. Also, pay attention to any unusual vibrations, noises, or changes in ride quality, as these could also be indications that new tires are in order.

GoMobile Tires

Having old or aging tires can be extremely dangerous. At GoMobile Tires, we are committed to educating drivers about tire safety so that they can get the most out of their driving experience. We allow you to skip the tire shop and get your tires installed at home, at work, or on the go. Explore our website to learn more about our state-of-the-art service and schedule an appointment today!


Benefits of Mobile Tire Installation


We’ve all been there. You need new tires but finding the time to schedule a visit to your nearest tire retailer is difficult. When it comes to vehicle maintenance, lack of convenience is one of the main factors that hinder people from regularly servicing their vehicles. Tires are no exception, which is why the emergence of mobile tire installation is a trend that is likely to see continued growth. In today’s article, we’ll outline a few of the most significant benefits of mobile tire installation when compared to traditional tire shops.

Lower Overhead Costs

Traditional brick and mortar tire shops have overhead costs such as building expenses, maintenance fees, electricity and utility bills, and even franchise fees. These costs get passed down to you as the consumer through higher prices. Mobile tire installation businesses, by comparison, have much lower overhead costs. This means lower rates for you.


One of the biggest benefits of mobile tire installation is saved time. Because mobile tire services can come to you, you can have your tires replaced at your convenience. With traditional brick and mortar tire shops, you spend hours waiting on your tire service. Often, your only hope is to rely on friends or family for a ride, so that you can work while your tires are being replaced or serviced. Mobile tire installation shops allow you to have complete flexibility. Whether you are at home, traveling, or even at work—you can be productive while getting the tires you need.

No Upsells

When you visit a traditional tire or auto shop, you may come in for a new set of tires, but leave with an oil change, alignment, and new engine mounts. What happened? Upsells. One of the biggest complaints when visiting any traditional tire shop are the aggressive and sometimes dishonest sales tactics used to get customers to purchase more services than are needed. With mobile tire installation businesses, they only specialize in tire installation. This means you don’t have to fear being pressured to purchase oil changes or other services that you don’t need. This not only saves you time, but money too.

GoMobile Mobile Tire Installation

Everyone needs to have their existing tires replaced at some point or another. If it’s time to replace your car’s old and worn out tires, GoMobile Tires can help! We are the mobile tire installation service that makes your convenience our top priority. We come to you and replace your tires onsite at the time and place of your choosing. Whether you need to purchase new tires from our website, or have already purchased new tires from another retailer—we provide efficient tire installation at fair prices. Explore our website to learn more about our state-of-the-art mobile tire service and schedule an appointment today!

Tips for Driving in Fog Safely

Fog can be one of the most dangerous weather conditions for both new and experienced drivers. Fog has the potential to reduce visibility significantly, so it is critical that drivers stay focused on the road in order to stay safe. Severe weather demands your undivided attention, so be sure to reduce any possible distractions by turning the radio down or turning off that phone to keep your attention fully on the road. Keep in mind that sometimes the best driving decision you can make is to stay off the road completely until the weather clears.

4 Tips for Driving in Fog
1. Tires. If the weather forecast calls for fog, you want to be sure to check your tires to ensure they do not need to be replaced. Driving in good weather conditions with worn down tires is bad, however, in fog, it could be very dangerous. If your tires need to be replaced, GoMobile Tires can come to you.

2. Slow down. Driving at normal speeds in fog can be very dangerous. Be sure to slow down so you have more time to react if traffic stops or other hazards appear. When visibility is severely limited, find a safe place to park, away from travel lanes, and wait for conditions to improve.

3. Always headlights, never brights. Avoid using high-beam headlights in fog as fog consists of tiny water droplets that spread and reflect light. While your high beams are not useful in the fog, remember to turn on your low-beam headlights to help other drivers see you.

4. Stay focused on the road. Driving in fog is not a time for multi-tasking. Turn down the radio, stop conversations with other passengers and keep your attention on the road. Roll down your window to help you hear other traffic on the road.

A Big Trend in Retail- As Published by Modern Tire Dealer

Mobile Tire Service is a Big Trend in Retail- As Published by Modern Tire Dealer

It is hard to believe that as the network of independent tire dealers started to develop in the early 1900s, not one of them offered mobile tire service. So pinpointing its creation is – hey, I’m not afraid to say it — impossible.

Over the years, Modern Tire Dealer has chronicled the unique way some opportunistic independent dealers have offered this service, so it is more than a fad. Zohr Mobile Tire Service (“We are car nerds and innovators”) in Kansas City, Mo.; MTX Mobile Tire Shop (“Everyone sells tires, but we are changing the way you buy tires”) in South Shore, Mass.; Momentum Tire and Wheel (“Dedicated to making your life easier”) in upper Northeast New Jersey; and GoTire Inc. (“Wherever you are”) at 68 locations in Canada, and available franchise opportunities in both Canada and the U.S., are four examples of established independents offering mobile service.

At the same time, mobile tire service has been less than commonplace. The cost (well over $100,000 just to get started) and logistics make it an unlikely profit center unless you are really patient. And committed.

That may be about to change, however, with four progressive companies putting time and money into mobile tire services.

1. The Tire Rack Inc. purchased ASAP Mobile Tire Service (“We come to you”), a mobile tire service in Philadelphia, Pa., Delaware, Washington, D.C., Maryland, Virginia, Atlanta, Ga.; and Colorado.

“Pep Boys Mobile Crew is a natural extension of our ongoing investment in customer convenience and value, and the first comprehensive mobile automotive maintenance provider to be affiliated with a national service network,” says Brian Kaner, president of service for Icahn Automotive.

“Pep Boys Mobile Crew is a natural extension of our ongoing investment in customer convenience and value, and the first comprehensive mobile automotive maintenance provider to be affiliated with a national service network,” says Brian Kaner, president of service for Icahn Automotive.

2. Icahn Automotive Group LLC recently created the Pep Boys Mobile Crew, “a state-of-the-art” traveling trailer and service bay designed to provide on-location preventive maintenance and repair services, including tire installation and repair; oil changes; engine diagnostics; brake, shock and strut replacement; heating, air conditioning and cooling maintenance; and belt and hose replacement. The mobile service bay also checks and replaces batteries, wiper blades, headlamps, and fluids.

3. Goodyear Tire & Rubber Co. has been slowly expanding its pilot mobile tire service program since 2016, when it opened in Los Angeles. “As highlighted at our Customer Conference in January and consistent with previous messages, the tire industry is at an inflection point and Goodyear is focused on making the tire buying and installation process easier no matter how consumers wish to interact with our brands,” said Mike Dauberman, chief digital officer for the U.S. and Canada.

“We have received positive feedback from consumers about the convenience of using mobile installation reinforcing a clear consumer need. We are currently testing mobile installation in a disciplined way while looking at a variety of business models that will help Goodyear grow with the changing consumer, including options that allow our dealer network to participate.”

4. Go Mobile Tires Inc. (formerly Mobile Tire Experts) in Florida and California is another newcomer. Owners Joe Flores, Sarkis Ohanian and Derek Maidoo saw a trend of customers – including businesses — bringing in tires purchased online and wanting to have them installed.

“As of today we have mobile vehicles scheduled for South Florida, Jacksonville, and three units in Southern California,” says Flores. “With the increase in online shopping for tires, more of the online sellers are looking for mobile installation rather than brick and mortar.”

Go Mobile Tires uses Mercedes-Benz Sprinter vans that Flores has built and “upfitted” in Oregon. They are equipped with Hunter Equipment, including RoadForce Elite wheel balancers, and Nitroheat nitrogen tire fill equipment.

“What we offer our customers is a convenient new way to shop for tires. You can buy tires from us on our website or just schedule an installation of your tires that were purchased elsewhere. We will install your tires while you’re at work, home or on the golf course. Many customers don’t want to wait in a tire shop for hours to have their tires installed and the problem is even greater when they take in tires you purchased from Amazon.

“More and more tire shops are seeing the benefits of adding a mobile service truck to expand their businesses,” says Flores.

Each van covers a 15- to 20-mile service radius with one technician/driver. They are designed to carry a mix of up to 20 tires or wheels at one time, and get additional inventory from local wholesalers and local retailers when needed. The largest consumer tire size they can handle is 42 inches.

Flores says he advertises his mobile tire service on Google and Facebook, “but a good portion of our business comes from our relationships with other retailers.” He estimates the van will turn a profit if it can install five sets of tires per day. “The model was created to simply be an installation center for the online tire retailers. We really didn’t plan on selling a lot of tires and wheels, too. But we discovered and have developed potential profit centers with tire and wheel sales to fleet customers.”

Go Mobile Tire charges a flat $50 service fee to drive out and service the customer.

According to the Auto Care Association, only 40% of motorists perform their vehicles’ manufacturer-recommended scheduled maintenance. Of the 60% who do not, more than 20% cited lack of a convenient time as the main reason why.